Have you ever wondered why sometimes you get an ad on your phone after visiting a particular store or restaurant? Advertisers have continuously moved beyond just targeting demographics in the traditional sense through broadcast channels like TV and radio, and even more so beyond print publications. With millions of people carrying around a location receiver (their smartphone!) in their hands at all times, the location information transmitted has given advertisers more control to get their messages in front of higher valued customers instead of blanketing the market. This tactic is called geo-fencing and we want to make sure you’re using this technology and its benefits in the most valuable ways.