Insights : paid search

If you’ve had a screen in front of your face in the last few weeks, you’ve probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a […]

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For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn’t without merit – the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the […]

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