How long have you been working at iFocus? I’ve been working at iFocus for a little over two years. I started in February of 2016. Describe what you do. I’m the creative mind behind all that is iFocus. I help develop graphics for our clients in any form needed – display ads, website graphics, social […]
Tag: digital partner
As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always […]
How long have you been working at iFocus? Since December 2016. Describe what you do. I am an account manager and problem solver extraordinaire! What does a typical workday look like for you? Reviewing account strategy to ensure our clients’ campaigns perform to the best of their ability. Do you have any nicknames in the […]
If you’ve been checking your email in the last two weeks or so, you’ve likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven’t seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection […]
Education, Holiday Marketing, iFocus Insights
Father’s Day Marketing: Winning Strategies to Celebrate Dad
Although it feels like we just celebrated all of our wonderful mothers, Father’s Day is already quickly approaching (if you’re bad with calendars, it’s on Sunday, June 17th). With just under a month to plan, you may be thinking you have plenty of time to find the perfect gift for your old man. But when […]
How long have you been working at iFocus? A little over a year. Describe what you do. Sales. Work with all kinds of clients on their marketing needs in the digital space. This will vary from client to client but it always comes down to reaching their goals. What does a typical workday look like […]
Leave a comment Data, Education, iFocus Insights
Google Analytics is a Must-Have, not an Afterthought
As an agency, we at iFocus offer a lot of innovative, cutting-edge solutions to your digital marketing dilemmas. Depending on your business goals, we can craft a custom plan tailored to your geographic area, your target demographics, and your intended success metrics. Part of what makes our job fun is the opportunity to collaborate with […]
Leave a comment Education, iFocus Insights, Social Management
Organic Social Media Engagement is a lot Like Speed Dating
Whether you’re single, married, or somewhere in between, chances are you probably have a Facebook profile. Generally, in the dating scene, the first place to do a little background creeping investigating is on the potential suitors’ social profiles, right? Unfortunately (or fortunately, depending on your past relationships), you can’t leave reviews on personal profiles. Facebook […]
Leave a comment Education, iFocus Insights
The Facebook Data Debacle: What We Can Learn About Data Sharing in the Digital Age
If you’ve had a screen in front of your face in the last few weeks, you’ve probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a […]
For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn’t without merit – the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the […]