Insights : digital marketing firm

As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always […]

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How long have you been working at iFocus? A little over a year. Describe what you do.  Sales. Work with all kinds of clients on their marketing needs in the digital space. This will vary from client to client but it always comes down to reaching their goals. What does a typical workday look like […]

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As an agency, we at iFocus offer a lot of innovative, cutting-edge solutions to your digital marketing dilemmas. Depending on your business goals, we can craft a custom plan tailored to your geographic area, your target demographics, and your intended success metrics. Part of what makes our job fun is the opportunity to collaborate with […]

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Whether you’re single, married, or somewhere in between, chances are you probably have a Facebook profile. Generally, in the dating scene, the first place to do a little background creeping investigating is on the potential suitors’ social profiles, right? Unfortunately (or fortunately, depending on your past relationships), you can’t leave reviews on personal profiles. Facebook […]

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If you’ve had a screen in front of your face in the last few weeks, you’ve probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a […]

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For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn’t without merit – the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the […]

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How long have you been working at iFocus? I have been with iFocus Marketing for two wonderful years. Describe what you do.  I manage our Search Engine Optimization team (I know, what a mouthful). Essentially, my job is to improve our clients Organic Search rankings to increase website traffic and conversions. What does a typical […]

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Well, here we are. Amongst the chatter of new beginnings and resolutions, we quietly propelled our once-fleeting dream into full-fledged reality. Like an Olympic diver climbing rung over rung, we’ve summited our proverbial high dive ladder to take our swift plunge into the digital pool. But don’t be fooled by our quiet entrance…we’re here to make […]

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