Insights : digital advertising

If you’ve had a screen in front of your face in the last few weeks, you’ve probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a […]

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For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn’t without merit – the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the […]

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What would we do without our lovely mommas? After all, they did give us the gift of life! They were there for us during our first days of school, cooked every meal for us, took care of us when we were sick… Moms have been there for every step of our lives! Did you know […]

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How long have you been working at iFocus? I have been with iFocus Marketing for two wonderful years. Describe what you do.  I manage our Search Engine Optimization team (I know, what a mouthful). Essentially, my job is to improve our clients Organic Search rankings to increase website traffic and conversions. What does a typical […]

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