Social Media Management & Marketing Offers Incredible Reach

Sometimes it seems like everyone’s on Facebook, doesn’t it? Appearances aren’t deceiving in this case, as nearly 70% of all adults in the United States are on at least one social media site, with Facebook, Instagram, and Twitter being the most popular. Many businesses are on social media, as well, and these days most businesses can’t afford not to have a social media presence on at least those three popular platforms, especially since more than 70% of users typically check in with their social networks on a daily basis.But what elements make up your social media presence? Organic posts? Paid ads? Boosted posts? The answer is a good blend of all of the above. Social media advertising isn’t the same thing as social management – they may seem similar, but each one has its own implementation strategies and rules of engagement.

Social Media Advertising and Spending

Social media advertising specifically describes paid online advertising efforts on social media sites. You’ve probably seen them yourself: “sponsored” Instagram posts, “promoted” tweets, etc. While targeted display and paid search advertising are still important items in the digital marketing toolkit, social media advertising has become a power tool, giving you the opportunity to put your brand, product, or service in front of so many eager eyes.

In 2016, companies spent more than $32 billion on digital ads in the United States alone, and analysts predict a 26% global increase in social media advertising spending in 2017. That sounds like a wave you might want to get out in front of, right?

Currently, estimates place social media spending at only about 16% of all digital ad spending globally, yet a survey of business-to-business (B2B) marketers showed that most ranked social media advertising as either “very low cost” or “somewhat low cost” in comparison to other digital marketing options. What does all that mean? It means that social media advertising is set to explode in quantity, but also that getting on board today can net you a strong return on investment.

Social Media Management

On a slightly different note, social media management refers to the use of social networks to build a social following via organic posts and content, and interact with that audience by commenting and conversing with them when they engage with your posts. While social media advertising may seem like the obvious powerhouse of the social media universe, social media management still certainly holds an important place in the marketing mix.

In fact, the notion that organic social content is purely about conversations and engagement, rather than buying and building brand awareness, is a myth. In a recent survey, 64% of consumers found inspiration for shopping, whether it be a brand or product, on social media platforms (up from 51% the year prior), and 40% of users agree that organic social has a strong impact on their purchasing decisions (with content including posts, reviews, and recommendations from connections).

Afraid you won’t be able to stand out among the more than 50 billion companies that currently have a Business Page? Have no fear – that’s where our social media experts step in.

What Can Our Social Media Services Do for You?

With social media advertising, you are able to leverage one of the most targeted and cost-effective forms of advertising and get your ads in front of the millions of people who use social media every day. And by adding social media management into the mix, you’re delivering a one-two punch of relevancy and credibility to your consumers. Utilizing our social media services allows you to:

  • Target and connect to millions of users all over the world
  • Increase visibility and credibility
  • Build brand awareness
  • Grow customer loyalty
  • Drive traffic
  • Develop relationships
  • Improve search results
  • Test and compare promotions and campaigns

When you invest in social media services, you can choose which social networks are right for your business, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat. Right now, Facebook tops the social media platforms when it comes to return on investment, followed by Twitter and Instagram, but a well-crafted social media  strategy will take into account the strengths and needs of your business, as well as the social media habits of your target audience, to craft a robust strategy that fits you and your customers.

Want to Learn More?

If you’re ready to start growing your visibility with social media management and marketing through iFocus Marketing, or would just like to learn more about what it can do for your business, you can contact us by filling out the form below or call us any time at (913) 708-8567.