Paid Search Online Advertising
What’s the first thing you do when you want to find something online? If you’re like most people in the world, the first thing you do is go to Google it. In fact, it’s estimated that Google alone processes more than 3.5 billion searches every day, and that’s not taking into account all the people who use Bing or Yahoo to locate products or services, or find answers to questions.
But no one just does a search and then stops there. Every one of those searches results in a website being visited and action being taken, but studies have found that the top three results on an average Google search get 90% of the click-through traffic. So how do you make your business stand out from the crowd? iFocus Marketing creates and manages paid search advertising campaigns that can help drive consumers to your website even if it’s not among the top-listed sites in organic search results!
Paid Search Gives Your Business Visibility
Every business needs new customers, and your business thrives when there’s a steady stream of new prospects visiting your website and learning about your products or services. Even highly specialized niche markets receive volumes of search-driven page views on a daily basis. Along with eye-catching text ads, a paid search campaign can leverage keywords that are relevant to your products or services, helping make your business stand out and encourage customers to click. You build your business; paid search does the rest.
The Fully Optimized AdWords Campaign:
- Long Tail and Short Tail Keywords
- Multiple Ad Groups
- Split Testing Ads
- Ad Scheduling for Performance
- Keyword Bid Management
Our paid search advertising campaigns use the latest and greatest AdWords optimization techniques and current best practices for maximum ad efficiency. We keep up on the algorithms that Google employs to get your ads in front of people so that you don’t have to, and track multiple metrics to ensure that the ads are performing as expected.
How to Begin:
Ready to get started building your paid search advertising campaign through iFocus Marketing? We’d love to help! Just fill out the form below and we’ll be in touch. Or, give us a call any time at (913) 708-8567.