Digital Marketing Services
Digital marketing from iFocus isn’t a one-size-fits-all solution. Every client is unique, bringing unique challenges and unique goals to the table. We customize our digital marketing efforts to meet every client where they are and help them to get where they want to be. That means offering a broad range of services aimed at helping our clients generate traffic, build their brand, increase conversions, and gain a competitive edge. Whether it’s targeted display advertising, paid search, search engine optimization (SEO) and website development, reputation management, social media advertising and management, or some combination of the above, iFocus Marketing has the solutions that can help your business succeed in a dynamic and ever-changing field.
Any web-based advertising campaign needs to be designed with the target audience in mind. This means knowing who your target audience is, where you want them to go, what you want them to know, and how you want them to act. It also means knowing where best to reach them, whether that’s on mobile devices, through social media platforms or elsewhere, and what might catch their attention. In order to know all that, you need plenty of data to help you find your audience and get your ads in front of them once they’re found.
That’s where targeted display advertising comes in. It offers you the greatest reach and the best value for your digital advertising buck by using consumer demographics to trigger contextual ads that put your message in front of people who are already looking for your product or service. At iFocus Marketing, our proprietary Spark 360 platform leverages volumes of consumer data, allowing you to focus in on your target audience and deliver ads directly to them, wherever they are. Targeted ads deliver higher conversion rates and a better return on investment because they put your ads in front of people who are already interested in what you have to sell. Geo-fencing is another way that we can deliver targeted ads directly to consumers when and where they will do the most good or gather valuable data that can help to identify and cater to your target audience. By continually fine-tuning your target demographics, we can help to further improve conversion rates and turn more shoppers into customers.
Search Engine Optimization & Websites
Your business wants to be found, and it turns out that your website is one of the best ways to help customers find it. Your website is like a 24/7 salesperson and is often the first impression of your business, brand, products, or services that new prospective clients will see. It’s a billboard, a cheerleader, and a storefront all in one. That’s a lot for one website to do, but it’s all there! The question is this: How do you help your customers to find it?
The answer is search engine optimization. 91% of the nearly 300 million internet users in the U.S. search at least once a month, and the top five results on the first page of any given search receive 75% of clicks. Search engine optimization is how you get your website into those top slots. What does a website that’s optimized for search look like? It’s responsive and easy to navigate, with pages and blog articles that make use of carefully selected keywords. Websites that are optimized for search feature dynamic content that is updated regularly. These are the building blocks of a search engine optimization, but there’s more to SEO than you can see just by looking at a site. Behind the scenes, search engine optimization professionals help to ensure that each page has a relevant title, a persuasive META description, and an SEO-friendly URL. Getting the best results also means submitting pages to major search engines and providing a site map to Webmaster Tools.
Right now, prospective clients are looking for products and services just like yours. Your business wants to be found, so help clients find it with a search-optimized website from iFocus Marketing.
When it comes to digital marketing, paid search advertising is one of the great equalizers. When it’s done right, paid search advertising can help even the smallest companies compete on a level playing field, even if the competition is a much larger corporation. How? By putting your ads in the places that get the most clicks. It’s a known fact that the vast majority of clicks on search results go to the top three results on the first page. Paid search can help put your ad at the top, even if you wouldn’t make the list organically. And with the top three paid ad spots garnering some 41% of clicks, that’s something you can’t afford to miss out on.
Experts suggest that companies in the United States will spend more than $45 billion on paid search advertising by 2019. That’s because search frequency is also increasing, with Google handling more than 3.5 billion searches per day. That creates a lot of opportunities to put your ads in front of people who are willing to click through. To get into those coveted top three spots, however, you’ll need a paid search team that keeps up on changes to search algorithms and can implement paid search optimization techniques such as long and short tail keywords, multiple ad groups, split testing, scheduling for performance, and keyword bid management. Paid search can help level the playing field for your business, but to do it you’ll need a partner who knows how paid search works from the inside out. That’s where iFocus Marketing comes in.
Good word of mouth has always been one of the best ways to build a brand or grow a business. These days, most word of mouth happens online. So where does your online reputation exist? Any place people are talking about your business, your product or service, or your brand online, from review and rating sites to social media accounts, forums, your blog or website, and in the media. Where reputation management comes in is when you need help keeping that word of mouth “good.”
Many people see reputation management services as damage control—something that you do in response to a crisis or to defend your digital reputation when some sort of negative publicity happens. But many savvy business owners use reputation management to grow and build their digital reputation by creating a positive presence online, not just when something negative happens, but any time there’s an opportunity for conversation. With the help of SEO, content development, press releases, social media messaging and monitoring, and much more, a skilled reputation management team can help you to not only restore your business or brand’s reputation but to build and grow it in the first place by helping to guide the online conversation about your business, your products and services, or your brand. Good reputation management is about staying on top of what people are saying about your brand online. That’s where an agency like iFocus Marketing can help.
Social Media Advertising
As people spend more and more time on social media, social media advertising becomes an increasingly important piece of your digital marketing pie. In fact, social media advertising budgets have maintained consistent growth for nearly half a decade, a trend that shows no signs of slowing down. Experts expect that billions more will be spent on social media advertising each year for the foreseeable future. Where is it all happening? Besides the obvious leaders like Facebook, Instagram, and Twitter, places like Pinterest, LinkedIn, Google+ and Snapchat are all offering businesses exciting new opportunities to reach their customers in fun ways that feel organic.
Most businesses already have a social media presence, but there’s a difference between just being on social media and leveraging the full power of social media to help sell your products, advertise your services, and reach your audience. With the help of an agency like iFocus Marketing, you can use your social media platform to increase visibility, build brand awareness, drive traffic, and, perhaps most importantly, make real connections with your customers. This not only builds loyalty, it helps to develop new business and produce a return on your investment. Good social media advertising is all about choosing the right channels and putting forth the right message, which is where help from social media specialists like the ones at iFocus Marketing comes in. Carefully crafted content—both on social media platforms and on the websites and blogs that your social media accounts link to—will help to generate that sense of genuine connection that customers are looking for when they log on to social media, and iFocus Marketing can help make it happen.
Social Media Management
Social media management refers to the use of social networks to build a social following via organic posts and content, and interact with that audience by commenting and conversing with them when they engage with your posts. While social media advertising may seem like the obvious powerhouse of the social media universe, social media management still certainly holds an important place in the marketing mix.
In fact, the notion that organic social content is purely about conversations and engagement, rather than buying and building brand awareness, is a myth. In a recent survey, 64% of consumers found inspiration for shopping, whether it be a brand or product, on social media platforms (up from 51% the year prior), and 40% of users agree that organic social has a strong impact on their purchasing decisions (with content including posts, reviews, and recommendations from connections).
Afraid you won’t be able to stand out among the more than 50 billion companies that currently have a Business Page? Have no fear – that’s where our social media experts step in.
Ready to Begin?
Whether you’re interested in targeted display advertising, paid search, SEO & websites, reputation management, social media advertising, or any other digital marketing services, iFocus Marketing is here to help you build your brand, grow your business, and reach your goals. To learn more, fill out the form below and we’ll set up a time to chat. Feel free to call us any time at (913) 708-8567.