Online Reputation Management Services
There’s a saying that there’s no such thing as bad publicity, but many failed businesses over the years might disagree. The fact is, the brand identity of your business is formed by public opinion. Leading brands such as Apple, Google, Nike, Coca-Cola, and BMW wouldn’t have survived to become giants in their industries if they had ignored the voices of their customers. That’s where online reputation management comes into play.
Many businesses think of reputation management as something they do only after some damage has already been done to their brand. But in the Internet Age, when opinion travels at the speed of light, proactive reputation management is every bit as important as reputation recovery and repair. iFocus Marketing helps you identify the brand identity that you want to create, and then gives you the tools you need to get there.
Reputation is Everything
Statistics show that nearly 90% of consumers read online reviews of products and services before they buy. And when they do, they’re looking for more than just a thumbs-up or thumbs-down on the product itself; they’re looking at the reputation of the company. Good word of mouth is especially vital to businesses that cater primarily to the communities around them.
Do you know what people are saying about your business? Do you have an actionable communication strategy in place for when something negative—or positive—suddenly creates an opportunity for conversation? iFocus Marketing can help make sure that the answer is an emphatic yes!
Where Your Reputation Matters:
- Online Business Review Sites
- Online Company Rating Sites
- On Product Review Sites
- In Your Relationships with the Media
- On Community Forums
- With Your Vendors and Brand Partners
- With Your Leadership and Your Employees
- On Your Business Website and Directory Listings
- On Your Blog and Social Media Accounts
- With the Search Engines
- Anywhere Else Conversations are Being Held Online
You’re a busy person, and you and your staff don’t always have time to monitor all these channels and respond to feedback—whether positive or negative. That’s where an agency like iFocus Marketing can be a powerful ally in managing your online reputation: because your next big make or break moment may come from an online review or a social media mention.
Ready to Take Control?
Whether you want to change public opinion about your business or just get ahead of the curve when it comes to building your brand online, it’s time to consider reputation management from iFocus Marketing. Just fill out the form below to learn more, or give us a call any time at (913) 708-8567.