Whether you’re single, married, or somewhere in between, chances are you probably have a Facebook profile. Generally, in the dating scene, the first place to do a little background creeping investigating is on the potential suitors’ social profiles, right? Unfortunately (or fortunately, depending on your past relationships), you can’t leave reviews on personal profiles. Facebook […]

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If you’ve had a screen in front of your face in the last few weeks, you’ve probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a […]

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For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn’t without merit – the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the […]

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What would we do without our lovely mommas? After all, they did give us the gift of life! They were there for us during our first days of school, cooked every meal for us, took care of us when we were sick… Moms have been there for every step of our lives! Did you know […]

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Now that we’re nearly a quarter into the new year, we can start to reflect on SEO strategies from 2017 and see where we’re headed in 2018. We’ve seen continued growth with mobile users as expected; citations decreasing in importance for local SEO; semantic search (analyzing searches to improve accuracy by understanding the searcher’s intent […]

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How long have you been working at iFocus? I have been with iFocus Marketing for two wonderful years. Describe what you do.  I manage our Search Engine Optimization team (I know, what a mouthful). Essentially, my job is to improve our clients Organic Search rankings to increase website traffic and conversions. What does a typical […]

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We’ve been “egg-stra” busy this month at iFocus Marketing dying eggs, devouring bunny-shaped sugary treats, and preparing businesses for a successful Easter season! Although, Easter is religiously recognized as more than an occasion to break out your Sunday best or to hop around the yard in hunt of eggs, roughly 80% of Americans celebrate the […]

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Everyone’s at least a little Irish on March 17th! Although St. Patrick’s Day is only a public holiday in a handful of places, it’s an occasion celebrated with green articles of clothing, a pint (or two) of beer from a local pub, and corned beef and cabbage by people all around the world. This year, […]

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Have you heard? Organic reach is steadily declining for the world’s most powerful social platform. In order to counteract this as a business, you will need to have a fully developed social media advertising strategy for paid ads. Facebook offers a large variety of advertising from single images and multi-image carousel ads to sophisticated retargeting […]

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