7 Traits of Highly Successful People Introduction What is the growth potential of your business? It all starts with the potential of the people you hire. Your business will grow when you lean into challenges, strategize in the face of obstacles, and collaborate fiercely. This takes guts. It is hard. But knowing where to look […]

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How long have you been working at iFocus? I’ve been with iFocus for almost a year. Time just flies by! Describe what you do. I’m the head of our social media department, so I curate and oversee all of our organic social media content. I’m also in charge of all of our paid social advertising […]

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How long have you been working at iFocus? I have been working at iFocus for about a year and a half now. Describe what you do. My primary role is SEO (Search Engine Optimization), which focuses on helping companies rank higher organically on major search engines for keywords relevant to their business, so their website […]

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As you’ve likely heard at some point recently, Facebook has been making several rounds of updates to their algorithm – again. Facebook’s algorithm is pretty much changing daily, or so it seems, right?! It’s hard to keep up with the constant changes Facebook makes to its platform and advertising. Many things have changed over the […]

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How long have you been working at iFocus? I’ve been working at iFocus for a little over two years. I started in February of 2016. Describe what you do. I’m the creative mind behind all that is iFocus. I help develop graphics for our clients in any form needed – display ads, website graphics, social […]

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Have you ever wondered why sometimes you get an ad on your phone after visiting a particular store or restaurant? Advertisers have continuously moved beyond just targeting demographics in the traditional sense through broadcast channels like TV and radio, and even more so beyond print publications. With millions of people carrying around a location receiver […]

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If you’ve been following us at all on Facebook, you may have seen that we welcomed a summer intern into our office a few weeks ago. While interns are traditionally considered the coffee-getters, we at iFocus like to think we bring value to our interns by giving them ample opportunities to gain real-world experience and […]

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As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always […]

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“In most cases at least half of our experience of food and drink is determined by the forgotten flavor senses of vision, sound, and touch.” – Charles Spence Design plays a huge role in many decisions consumers make. Design evokes emotion – and emotion makes decisions. When our Director of Ops ran into an article […]

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