What do you do at iFocus? My title is Social Media Account Coordinator. Day to day I plan and schedule content for some of our clients and grow their social media followings. I also dive into their analytics to see what posts perform well and what people engage with. What is your social media background? […]

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Generation Z is the world’s most populous generation, comprised of teens and young adults. Gen Z is made up of young people born between 1995 and 2010. Earlier this year, Gen Z surpassed Millennials in number to make up roughly thirty-two percent of the population. As this generation ages, they will continually have more power […]

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How long have you been working at iFocus? I started with iFocus in July 2018. Describe what you do. I am a digital marketing strategist who works directly with our clients to discuss what marketing strategies and tactics would be best utilized to meet their individual business goals. I LOVE helping my clients accomplish their […]

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How long have you been working at iFocus? I have been at iFocus for 8 ½ months. Describe what you do. I work directly with our clients and internal teams to develop digital marketing strategies and deliver success across multiple marketing platforms. What does a typical workday look like for you? A typical workday for me […]

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If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, […]

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How long have you been working at iFocus? I have been at iFocus for eight months now. Describe what you do. My job has many hats. My official title is Social Media Specialist/Account Coordinator. I work on the social media management team creating and managing content for client social pages. I also do some geofencing, […]

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Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product […]

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“Why fit in when you were born to stand out!” -Dr. Suess Over the past year, you may have seen an increase in popularity of certain design trends. Gradients, duotones, minimalism, bold typography, and vintage are among the popular design trends of 2018 that helped brands stand out against the rest. While some of those […]

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2018 has been a major year for Google in terms of updates, causing business owners and SEOs alike to rethink how they should be optimizing websites. With the release of things such as mobile-first indexing and video carousels, things we used to focus might not be the top priority in years to come. Let’s Take […]

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7 Traits of Highly Successful People Introduction What is the growth potential of your business? It all starts with the potential of the people you hire. Your business will grow when you lean into challenges, strategize in the face of obstacles, and collaborate fiercely. This takes guts. It is hard. But knowing where to look […]

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