How long have you been working at iFocus? I have been at iFocus for 8 ½ months. Describe what you do. I work directly with our clients and internal teams to develop digital marketing strategies and deliver success across multiple marketing platforms. What does a typical workday look like for you? A typical workday for me […]

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If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, […]

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How long have you been working at iFocus? I have been at iFocus for eight months now. Describe what you do. My job has many hats. My official title is Social Media Specialist/Account Coordinator. I work on the social media management team creating and managing content for client social pages. I also do some geofencing, […]

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Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product […]

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“Why fit in when you were born to stand out!” -Dr. Suess Over the past year, you may have seen an increase in popularity of certain design trends. Gradients, duotones, minimalism, bold typography, and vintage are among the popular design trends of 2018 that helped brands stand out against the rest. While some of those […]

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2018 has been a major year for Google in terms of updates, causing business owners and SEOs alike to rethink how they should be optimizing websites. With the release of things such as mobile-first indexing and video carousels, things we used to focus might not be the top priority in years to come. Let’s Take […]

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7 Traits of Highly Successful People Introduction What is the growth potential of your business? It all starts with the potential of the people you hire. Your business will grow when you lean into challenges, strategize in the face of obstacles, and collaborate fiercely. This takes guts. It is hard. But knowing where to look […]

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How long have you been working at iFocus? I’ve been with iFocus for almost a year. Time just flies by! Describe what you do. I’m the head of our social media department, so I curate and oversee all of our organic social media content. I’m also in charge of all of our paid social advertising […]

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How long have you been working at iFocus? I have been working at iFocus for about a year and a half now. Describe what you do. My primary role is SEO (Search Engine Optimization), which focuses on helping companies rank higher organically on major search engines for keywords relevant to their business, so their website […]

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As you’ve likely heard at some point recently, Facebook has been making several rounds of updates to their algorithm – again. Facebook’s algorithm is pretty much changing daily, or so it seems, right?! It’s hard to keep up with the constant changes Facebook makes to its platform and advertising. Many things have changed over the […]

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