Creative Development Services


The Importance of Good Design

As a business owner, you’ve probably already heard of brand recognition. You know the importance of your logo, your colors, and making sure your brand stands out among the millions of other companies out there. What you may not realize is that your brand is a form of communication and professionalism. Imagery and graphic design is the first thing people will notice when they see your business. Your brand is your first impression. It’s how people see and remember you.

At a glance, your consumers will make a predetermined decision whether or not they want to trust you – or run away from you. It’s important to have a well-designed website, logo, advertisements, and printed material that convey a message to your consumers. Spending a little time and effort on your design, or having an expert take it over for you, can help to ensure that your brand conveys a strong and cohesive message.

Communication and Emotion

Graphic design can help you to communicate your products, mission, and ideas to your consumers. Imagery is perhaps the most powerful means of persuasion. As marketing professionals, we’ve learned the power of emotion and how it impacts marketing.

There’s a reason you see so many emotional ads – it’s because they work. Emotional ads are more likeable, memorable, and provide higher conversion rates. There are several emotions to consider when creating your message. Do you want to make people happy? Sad? Angry? Do you want to make them feel safe? Do you want to excite them pull at their heartstrings? Or perhaps, you just want to make them laugh!

Your designs, colors, and imagery, whether it be a TV commercial, print ad, digital ad, or sign in your store, should initiate some emotion in your consumer. Emotion is the driving force behind all of our decisions – including our buying decisions.



Graphic design increases your professionalism simply by perception. If you want consumers to trust you and your brand, you’ll need that professionalism. Poorly designed graphics can have a negative impact on your consumers. If your brand does not have a professional design, you may seem like an untrustworthy company. Well-designed graphics, on the other hand, have been shown to increase trust in a company. In addition, if your designs make it seem like you don’t care about your business, then why would your consumers want to care? Remember, your brand and how you present yourself is a first impression. Make it count!


 Why Hire a Graphic Designer?

While it may seem easier or less expensive to tackle graphic design work on your own, you will never regret having a professional handle your graphic designs. For the several reasons already listed, graphic design is more important to your brand than you may realize. Taking shortcuts now to save a few dollars, could result in having to spend more money later. Luckily, iFocus offers creative advice and implementation with your digital campaigns at no extra charge! *

*Additional charges may be applied if client needs go above the included graphic design package. Details on additional services can be found below.


What iFocus Has to Offer


Graphic Design Services Included

When you sign up for a targeted display or social media campaign, your graphic design is included! Our creative team works closely with you and your account manager to ensure that all creative designs meet your expectations. We’ll provide our expertise to help ensure that your designs follow best practices and are more likely to result in conversions.


Speak with Creative Experts

You are always welcome to reach out to our Creative Director at any time to discuss ideas, get feedback, seek advice, or ask questions.

Creative Director: Jessica Kroll


Additional Creative Available

Do you need something other than what’s included in our digital packages? Look no further! We’ve got you covered. Whether you’re in the Kansas City area, or somewhere else around the country, iFocus Marketing offers a variety of design services including, but not limited to the following:

  • Direct Mailers
  • Website Graphics/Sliders
  • Promotion Logos
  • Flyers
  • Newsletters
  • Billboards
  • Announcements
  • Postcards
  • Business Cards
  • Postcards
  • Tradeshow Banners
  • Presentations
  • And More!

Please contact our team for information on pricing, additional creative services, and availability.


Ready to Get Started?

Whether you’re interested in our included services or a la carte services, iFocus Marketing in Overland Park, KS is ready to help! Our creative team is eager to take your brand and make it stand out. You can view our sample creative page here.