Uncategorized

Today’s world of multichannel digital marketing leaves many marketers with segmented data and even more fragmented insights. With click traffic coming in from multiple platforms, strategically planned campaigns, and variant testing across messaging we tend to find ourselves in a situation of data paralysis. One way to help consolidate some of your tracking is through […]

Continue Reading

The evidence is apparent — social media is constantly changing. The brains behind these platforms are always testing out new features, algorithms, and ideas to make their platform more attractive to respective users. There have been a lot of noteworthy updates on social media platforms this year and we at iFocus are recapping the whirlwind […]

Continue Reading

If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, […]

Continue Reading

In this wired, wireless, Internet-connected world, where it seems like everything is a source of potential advertising content for media, it also seems like everything is vying for the attention of your prospective customers. That means finding new ways to cut through the noise and clamor to deliver your marketing message is essential. Proximity beacons […]

Continue Reading