iFocus Insights

In today’s digital world, buttons are everywhere. Every website you visit has a navigation bar that’s filled with buttons. Those websites probably also have strong call-to-actions placed somewhere on the page. Every app you use requires you to push a button to trigger a command. Every digital ad you see has (or should have) a […]

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Valentine’s Day is coming, whether you like it or not. Even if you hate it, you can’t hate a huge opportunity to market your brand online! Especially right after the dead cold of winter when you haven’t had much foot or website traffic. We’re sure a lot of you struggled in January trying to get […]

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You can (FINALLY) quit holding your breath… After an extended period of time, the number one request to Instagram by their 16 million customers, including the iFocus Marketing social marketing team, has been the scheduling and publishing of content. Instagram officially announced on January 30th that their API has been updated to the Instagram Graph […]

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Another year, another Super Bowl in the books, and with it, another batch of buzz-worthy Super Bowl commercials. Unlike some years past when mediocrity and lame attempts at humor have underwhelmed spectators of the marketing sport, this year featured a number of brands that really raised the advertising bar. From clever spoofs to classic movie […]

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How long have you been working at iFocus? I have been working for iFocus for about one and a half years. I started at the end of July in 2016. Describe what you do. I am the Creator of Opportunities (aka Regional Sales Manager) at iFocus. I support two of our major client groups by […]

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  Are you seeing a decline in organic reach on your Facebook page? Many are trying to increase those numbers by putting by boosting posts or running like campaigns on their business pages to get likes. We started seeing a decline in reach in 2012 when only 16% of Facebook fans from a business were […]

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Let’s be real. We all want more Instagram comments! Not only is increased engagement a sign that your social content is performing well, but it also gives you a chance to start a conversation with potential customers. So how do we increase user interaction? There’s a way to boost your Instagram engagement without coming across […]

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Starting this month, January 2018, Google will no long show Review Extensions along with ads. In February, they will be wiped from AdWords, historical data and all. Sayonara, Review Extensions, it’s been real. Review Extensions launched back in 2013 – with issues. They originally showed in place of lines of ad text which, for advertisers […]

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Facebook has released some great new information and potential new ways for you to market your business on social media in 2018. Some of these changes and new items are industry specific, but some are for everyone and every product. Not only do these additions to the social media juggernaut allow you to target specific […]

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How long have you been working at iFocus? I joined iFocus in April of 2016. (2 weeks before getting married, which I highly do not recommend) Describe what you do. My time is spent working with our clients in many ways. In my role, I also work with the internal teams and Account Management teams […]

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