iFocus Insights

With the whirlwind of news updates and shelter-in-place orders around the country, businesses are being forced to adapt to continue serving their customers and maintaining a strong flow of business. Global mega-retailer Amazon is no different. They’ve had to shift their focus and shipping processes in order to handle the effects COVID-19 has produced in […]

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You probably didn’t realize the amount of emails you had to unsubscribe from until you saw the COVID-19 statements come in from every business you’ve ever interacted with. It seems like every company put out a message regarding safety and health in relation to COVID-19 and their business processes. This poses a few questions for […]

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Marketing Communications Best Practices for the Coronavirus Pandemic The recent outbreak of novel coronavirus has driven many businesses into a frenzy of the unknown. The potential spread and CDC recommendations have affected every industry’s operations, customer service, and potentially their bottom lines. Large national and global organizations have begun responding to these concerns with email […]

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Every year, marketers and business owners are tasked with sitting down to analyze their goals and figure out how to best budget for the most effective attainment of those goals. Identifying the magic number of dollars needed to achieve business benchmarks is tough enough; the exercise of determining where to place those dollars can create […]

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By now, everyone has set new business goals for 2020 and the rest of the coming decade. As digital marketing experts, especially in the field of social media, we strive to have the most insightful, entertaining content on the market. Social media becomes a more crucial aspect in everyday marketing efforts each year and we […]

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With great (data) power comes great responsibility. Learn what regulations like GDPR, CCPA, and the ePD mean for your business’ digital marketing efforts.

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There’s no escaping it. The 2020 presidential election will be here before we know it. The debates have begun and you’ve probably already noticed ads popping up in your newsfeed. With the influx of political ads already hitting the masses, and given the unique impact of online political ads on consumers in the previous election […]

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What do you do at iFocus? My title is Social Media Account Coordinator. Day to day I plan and schedule content for some of our clients and grow their social media followings. I also dive into their analytics to see what posts perform well and what people engage with. What is your social media background? […]

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Generation Z is the world’s most populous generation, comprised of teens and young adults. Gen Z is made up of young people born between 1995 and 2010. Earlier this year, Gen Z surpassed Millennials in number to make up roughly thirty-two percent of the population. As this generation ages, they will continually have more power […]

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How long have you been working at iFocus? I started with iFocus in July 2018. Describe what you do. I am a digital marketing strategist who works directly with our clients to discuss what marketing strategies and tactics would be best utilized to meet their individual business goals. I LOVE helping my clients accomplish their […]

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