Search Engine Optimization and Websites
There’s a lot of talk online about the importance of search engine optimization (SEO), but not everyone really understands what SEO is or what it does. Put simply, SEO is nothing less than ensuring that customers can find your business online. A website built without taking SEO into consideration is like a storefront with no sign. You may be open for business, but nobody is going to come inside.In many ways your website is the most important face of your business—a 24/7 online sales and marketing tool that is often the first point of contact that potential customers have with your brand—so it pays to be sure that your website is designed with the very best in SEO practices in mind. At iFocus Marketing we put SEO first to help create websites that speak well of your brand and guide potential customers to your business by giving search engines exactly what they want to see.
Your Business Wants to be Found
In years past, websites were often designed with SEO as an afterthought, but that’s just not an option for today’s businesses. Google alone processes more than 3.5 billion searches per day—those are people looking for products and services just like yours, and every one of those searches leads to someone clicking through to a website. New leads and clients are the lifeblood of your organization, but you can’t get them without an SEO-friendly website that both attracts and converts.
12-Point Website SEO Checklist:
- Responsive Website
- Easy Navigation for Pages
- Relevant Title and Description Tags
- Optimized Images with ALT Tags
- SEO friendly URLs w/ Keywords
- Keyword Research
- Written Content Optimized for Search
- Social Media Links on Relevant Pages
- Compelling Calls to Action
- Tracking Code Setup for Google and Bing Analytics
- Sitemap Submission to Webmaster Tools
- Submission to Major Search Engines (Google, Bing, Yahoo!)
Our 12-point Website SEO Checklist helps ensure that your website is built with all the most current SEO best practices in place, so that your online presence not only looks great and supports your brand and message, but also gives search engines exactly what they’re looking for when they crawl and index your pages.
Want to Learn More?
If your website is outdated it’s time to get your business back in business with SEO and website design from iFocus Marketing! Just fill out the form below or give us a call at (913) 708-8567 any time, and we’ll do the rest.