Let’s be real. We all want more Instagram comments! Not only is increased engagement a sign that your social content is performing well, but it also gives you a chance to start a conversation with potential customers. So how do we increase user interaction? There’s a way to boost your Instagram engagement without coming across […]

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Starting this month, January 2018, Google will no long show Review Extensions along with ads. In February, they will be wiped from AdWords, historical data and all. Sayonara, Review Extensions, it’s been real. Review Extensions launched back in 2013 – with issues. They originally showed in place of lines of ad text which, for advertisers […]

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Facebook has released some great new information and potential new ways for you to market your business on social media in 2018. Some of these changes and new items are industry specific, but some are for everyone and every product. Not only do these additions to the social media juggernaut allow you to target specific […]

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How long have you been working at iFocus? I joined iFocus in April of 2016. (2 weeks before getting married, which I highly do not recommend) Describe what you do. My time is spent working with our clients in many ways. In my role, I also work with the internal teams and Account Management teams […]

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Have you ever crafted the perfect tweet? It was relevant, relatable, catchy, and… more than 140 characters. Your options now are: A. Forget your masterpiece. B. Decide which grammatical crime you’re going to commit. C. Wait – There’s a third option?! Yes – there is! Twitter began testing a doubled character count this past September […]

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Christmas is the biggest shopping season of the year, in stores and online. And it’s the most important time for businesses to make sales. According to Ad Roll, some companies can account for 30% of their annual sales in that heavy four-week period between mid-November to mid-December. It’s safe to say that digital advertising and […]

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How long have you been working at iFocus? I joined the iFocus team full-time in April 2017. Describe what you do. I support our direct and partner sales teams. Whether it’s help with product pricing and ideas, or in-field sales calls and coaching, I do what I can do to make our sales teams and […]

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There are many benefits to social media marketing. If your business doesn’t have a Facebook page now a days, users will turn away! It’s the easiest way to learn and contact a business you are interested in – whether it be your favorite restaurant, clothing store, or potential job! Here are the top 4 benefits […]

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How long have you been working at iFocus? Since we started (one year and eight months-ish) Describe what you do. Much of what I do involves managing our programmatic display campaigns, which includes anything from submitting new campaigns, updating campaigns, making optimizations, making small campaign edits, etc. I also manage our internal team, so I […]

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How long have you been working at iFocus? I joined iFocus in May of 2016. Describe what you do. I spend a lot of my time acting as a resource for the team – encouraging, assisting, challenging, motivating, directing. What does a typical workday look like for you? I’m up pretty early, usually around 5AM […]

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