Christmas is the biggest shopping season of the year, in stores and online. And it’s the most important time for businesses to make sales. According to Ad Roll, some companies can account for 30% of their annual sales in that heavy four-week period between mid-November to mid-December. It’s safe to say that digital advertising and […]

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How long have you been working at iFocus? I joined the iFocus team full-time in April 2017. Describe what you do. I support our direct and partner sales teams. Whether it’s help with product pricing and ideas, or in-field sales calls and coaching, I do what I can do to make our sales teams and […]

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There are many benefits to social media marketing. If your business doesn’t have a Facebook page now a days, users will turn away! It’s the easiest way to learn and contact a business you are interested in – whether it be your favorite restaurant, clothing store, or potential job! Here are the top 4 benefits […]

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How long have you been working at iFocus? Since we started (one year and eight months-ish) Describe what you do. Much of what I do involves managing our programmatic display campaigns, which includes anything from submitting new campaigns, updating campaigns, making optimizations, making small campaign edits, etc. I also manage our internal team, so I […]

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How long have you been working at iFocus? I joined iFocus in May of 2016. Describe what you do. I spend a lot of my time acting as a resource for the team – encouraging, assisting, challenging, motivating, directing. What does a typical workday look like for you? I’m up pretty early, usually around 5AM […]

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That is so creepy. If I had a dollar for every time I’ve heard this phrase when I explain to people what I do for a living, I’d be sitting on my own private beach right now. Other phrases I hear on a regular basis include: Oh, I hate those ads. You mean those pop-up […]

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Today, nearly 90% of Americans are active online. But, as hard as it is to believe, PC sales are actually declining. So how are all those people getting online? Many of them are doing it through smartphones, tablets, and other mobile devices. Almost everyone in the country now owns a cellphone, and around 80% are […]

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With so much happening on social media these days and so many searches going through mobile devices, it may come as no surprise that we have literally had business owners ask us, “Do websites still matter?” The answer is that yes, absolutely, websites still matter, maybe now more than ever. However, to get the most […]

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In this wired, wireless, Internet-connected world, where it seems like everything is a source of potential advertising content for media, it also seems like everything is vying for the attention of your prospective customers. That means finding new ways to cut through the noise and clamor to deliver your marketing message is essential. Proximity beacons […]

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When it comes to getting your message in front of readers and potential customers, you have a lot of options at your disposal, not to mention a lot of online “noise” to compete with. So how can taking advantage of native advertising help your brand stand out from the crowd even while you’re blending in? […]

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