iFocus Insights

How long have you been working at iFocus? Since we started (one year and eight months-ish) Describe what you do. Much of what I do involves managing our programmatic display campaigns, which includes anything from submitting new campaigns, updating campaigns, making optimizations, making small campaign edits, etc. I also manage our internal team, so I […]

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How long have you been working at iFocus? I joined iFocus in May of 2016. Describe what you do. I spend a lot of my time acting as a resource for the team – encouraging, assisting, challenging, motivating, directing. What does a typical workday look like for you? I’m up pretty early, usually around 5AM […]

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That is so creepy. If I had a dollar for every time I’ve heard this phrase when I explain to people what I do for a living, I’d be sitting on my own private beach right now. Other phrases I hear on a regular basis include: Oh, I hate those ads. You mean those pop-up […]

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Today, nearly 90% of Americans are active online. But, as hard as it is to believe, PC sales are actually declining. So how are all those people getting online? Many of them are doing it through smartphones, tablets, and other mobile devices. Almost everyone in the country now owns a cellphone, and around 80% are […]

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With so much happening on social media these days and so many searches going through mobile devices, it may come as no surprise that we have literally had business owners ask us, “Do websites still matter?” The answer is that yes, absolutely, websites still matter, maybe now more than ever. However, to get the most […]

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When it comes to getting your message in front of readers and potential customers, you have a lot of options at your disposal, not to mention a lot of online “noise” to compete with. So how can taking advantage of native advertising help your brand stand out from the crowd even while you’re blending in? […]

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In the day-to-day hustle to keep your website humming along smoothly and stocked with SEO-friendly content, it can be easy to forget what the ultimate purpose of your content really is. Sure, web content is a great way to build your keyword base and improve your page rankings, but it only does that by also […]

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As hard as it is to believe in this age of Twitter, Facebook, Instagram, Snapchat, LinkedIn, and Google Plus, social media actually hasn’t been around all that long. Facebook only showed up in 2004, and Twitter is barely over a decade old. Even the blogging platforms that dominate so many of our websites only started […]

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Let’s say a potential customer drives by your dealership every day on their way to and from work; how do you let them know about the discount that you’re running on oil changes when they can use it? Or your restaurant is just around the corner from a busy shopping area, and you’d like to […]

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By now you’ve probably heard the phrase “content is king,” but when it comes to maximizing SEO, content can take many forms, from product pages to blogs, articles to whitepapers, infographics to videos. One thing that just about every piece of content has in common is that a fair amount of work usually goes into […]

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