iFocus Insights

In the day-to-day hustle to keep your website humming along smoothly and stocked with SEO-friendly content, it can be easy to forget what the ultimate purpose of your content really is. Sure, web content is a great way to build your keyword base and improve your page rankings, but it only does that by also […]

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As hard as it is to believe in this age of Twitter, Facebook, Instagram, Snapchat, LinkedIn, and Google Plus, social media actually hasn’t been around all that long. Facebook only showed up in 2004, and Twitter is barely over a decade old. Even the blogging platforms that dominate so many of our websites only started […]

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Let’s say a potential customer drives by your dealership every day on their way to and from work; how do you let them know about the discount that you’re running on oil changes when they can use it? Or your restaurant is just around the corner from a busy shopping area, and you’d like to […]

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By now you’ve probably heard the phrase “content is king,” but when it comes to maximizing SEO, content can take many forms, from product pages to blogs, articles to whitepapers, infographics to videos. One thing that just about every piece of content has in common is that a fair amount of work usually goes into […]

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Well, here we are. Amongst the chatter of new beginnings and resolutions, we quietly propelled our once-fleeting dream into full-fledged reality. Like an Olympic diver climbing rung over rung, we’ve summited our proverbial high dive ladder to take our swift plunge into the digital pool. But don’t be fooled by our quiet entrance…we’re here to make […]

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